Effective Website Design

An effective website helps your business by converting online visitors into customers. A key aspect of this process is providing the visitor with a positive experience. A positive experience increases the likelihood of a sale, returning customer and gains customers through word of mouth.

Web Effect creates effective websites with the following principles:

  • customer focused
  • visually appealing
  • clear information
  • reflects your business

See our Portfolio of effective websites and the results of successful internet marketing. View Our Prices .

What is an effective website?

An effective website helps your business by converting online visitors into customers. A customer can be somebody who interacts with your website in a particular way. A key aspect of an effective website is providing the visitor with a positive experience. This will increase the likelihood of a visitor buying a product, signing up to a newsletter, reading your blog, joining your mailing list, requesting a quote or viewing your contact page and calling you.

Do I have an effective website?

Website analysis is necessary to assess whether a website is effective or not. If the purpose of your website is to sell a product, getting a lot of visitors to your site does not mean it's an effective website. The measure of an effective website in this case, is the proportion of visitors who become customers and buy your product.

For example, if your website has 10,000 visitors but only 10 sales, then the website is ineffective and not serving its purpose. It needs a website makeover!

However if the same website has 10 visitors and 10 sales, then this is a very effective website. In this case you need a successful Internet marketing strategy to increase the number of people visiting your website.

 

Effective Websites


Customer focused

  • identifies customer needs
  • fast loading
  • easy to use

Visually appealing

  • inviting
  • flowing
  • leaves a positive impression
 

Clear Information

  • what is the site about, is it obvious
  • easy to read and understand
  • easy to navigate
  • information is easily found

Reflects your business

  • uses your business colours & logos
  • provides a clear image of your business
  • indicates important aspects of your business
  • clearly identifies your business product or service
 

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